Duan Yongping: I Really Like Google's 'Don't Be Evil'

"Chinese Buffett" Tracking10-26 23:51

On October 26, value investor Duan Yongping said that he prefers Google's "Don't be evil" as a guiding principle.

His post was prompted by a user's inquiry about balancing the idea of "being a good person" with doing business. The user said family teachings to be kind became a moral constraint in practice, making it uncomfortable to earn higher profits. Over time, that discomfort faded, until a master's advice to disciples entering the world—"Don't do evil"—made the user feel suddenly relieved and better aligned with that rule. The user asked whether acting under such a principle would be acceptable and noted it still seemed somewhat broad. In response, Duan wrote: "I really like Google's 'Don't be evil'; it's much easier to understand than 'be a good person'."

Duan did not elaborate further on how to apply the principle beyond the comparison he offered.

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