NielsenIQ (NIQ) said Monday it launched Amazon (AMZN) third-party marketplace measurement for all health and beauty care categories.
The updated system integrates third-party marketplace data with existing retail data, including Amazon first-party data, to provide a detailed view of category performance and consumer buying habits across online and physical stores, the company said.
The data helps brands identify emerging market opportunities and product and ingredient trends before emerging brands reach physical retail locations, NielsenIQ said.
The company also said the system is available now on its NIQ Discover platform.
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