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2021-06-13

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Don't consider Li Auto a high-end brand? Nio: Forward-looking research and development is the only way to achieve high

近日，一张主题为“高端品牌5月销量及成交价”的数据统计图在网络流传。

Don't consider Li Auto a high-end brand? Nio: Forward-looking research and development is the only way to achieve high

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呆牛张
·2021-06-14
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{"i18n":{"language":"en_US"},"data":{"magic":2,"id":182536471,"tweetId":"182536471","gmtCreate":1623587291893,"gmtModify":1704206645715,"author":{"id":3581932308267589,"idStr":"3581932308267589","authorId":3581932308267589,"authorIdStr":"3581932308267589","name":"Ak88","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"userType":1,"introduction":"","boolIsFan":false,"boolIsHead":false,"crmLevel":11,"crmLevelSwitch":0,"individualDisplayBadges":[],"wearingBadges":[],"fanSize":0,"starInvestorFlag":false},"themes":[],"images":[],"coverImages":[],"title":"","extraTitle":"","html":"<html><head></head><body>Like and comment</body></html>","htmlText":"<html><head></head><body>Like and comment</body></html>","text":"Like and comment","highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":1,"repostSize":0,"favoriteSize":0,"link":"https://ttm.financial/post/182536471","repostId":1131545033,"repostType":4,"repost":{"id":"1131545033","kind":"news","pubTimestamp":1623557330,"share":"https://ttm.financial/m/news/1131545033?lang=en_US&edition=fundamental","pubTime":"2021-06-13 12:08","market":"us","language":"zh","title":"Don't consider Li Auto a high-end brand? Nio: Forward-looking research and development is the only way to achieve high","url":"https://stock-news.laohu8.com/highlight/detail?id=1131545033","media":"时代财经","summary":"近日，一张主题为“高端品牌5月销量及成交价”的数据统计图在网络流传。","content":"Author: Li ZhuolingRecently, a statistical chart titled \"May Sales and Transaction Prices of High-End Brands\" has been circulating online. This chart encompasses mainstream luxury brands in the domestic market, including German, American, Japanese, and domestic brands. It compiles statistics on the sales volume and average selling price of each brand in May, and ranks them accordingly. It is worth mentioning that FAW Hongqi and<a href=\"https://laohu8.com/S/NIO\">Nio</a>They are the only two Chinese brands included in the ranking.Although the source of the image is not indicated, its predominantly blue color scheme and emphasis on transaction prices are reminiscent of Nio. In addition, according to Times Finance's analysis, the \"High-end Brand X Month Sales and Transaction Price\" chart is not the first time it has appeared in the market. In mid-May, a similar April data chart appeared and attracted attention and discussion from all parties. The latest May chart has sparked a public opinion storm about \"what constitutes a high-end brand\".On June 11, a financial media influencer and Nio owner posted on the Nio official APP, citing the aforementioned chart of \"May sales and transaction prices of high-end brands,\" questioning why Li Auto and XPeng were not compared in the chart, and whether it indicated that they were not considered \"high-end brands.\"The post was subsequently verified as a response from Ma Lin, Senior Director of Corporate Communications and Public Relations at Nio: \"In terms of price, Ideal's products are not low, so it's appropriate to include them in the pictures. When designing this high-end brand sales and price communication chart, I discussed it with some media friends and colleagues. The following two sentiments prevailed: one was that only positive research and development could be called high-end; the other was that Nio was constantly facing overt and covert attacks.\" This is the story behind the dissemination map.The reply immediately sparked widespread discussion, with some netizens exclaiming \"let's fight!\" while others distilled and interpreted the two sentiments mentioned in the reply as \"one is that ideals are the opposite; the other is that groups related to ideals are attacking Nio.\"On June 12, Times Finance sent an interview request to Nio regarding the controversy sparked by the propagated image and its response, but had not received a response as of press time.<img src=\"https://static.tigerbbs.com/74f6aa13817776915eef402fb5fcacf8\" tg-width=\"702\" tg-height=\"393\" referrerpolicy=\"no-referrer\">Image source: Internet. Please contact us to remove any infringements.Controversy: Is an ideal considered high-end?According to the chart of \"May Sales and Transaction Prices of High-End Brands\", only two Chinese brands, Hongqi and Nio, were on the list of 15 brands. Among them, Hongqi sold 19,115 units that month, ranking 6th in terms of sales volume. However, in terms of average transaction price, the brand ranked last with 212,000 yuan, the lowest average transaction price on the list.Although Nio' sales are not as good as Hongqi's, its average transaction price ranks fourth among them. According to the ranking data, Nio sold 6,078 vehicles in May, with an average transaction price of 432,900 yuan, only 2,700 yuan behind Mercedes-Benz, which ranked third in terms of transaction price. The Porsche with the highest transaction price was 834,300 yuan, followed by Land Rover with an average transaction price of 657,800 yuan.<img src=\"https://static.tigerbbs.com/165ca4b184d6a72e78ec4e8ac71aeb44\" tg-width=\"702\" tg-height=\"395\" referrerpolicy=\"no-referrer\">Image source: Nio official APPHowever, the controversy surrounding this high-end brand sales volume and price dissemination chart mainly concentrates on the fact that only Nio, the \"three treasures of emerging car manufacturers\" with whom they have always been close, is on the list, while the other two competitors are nowhere to be seen. In other words,<a href=\"https://laohu8.com/S/LI\">Li Auto</a>and<a href=\"https://laohu8.com/S/XPEV\">XPeng Automotive</a>It is not recognized as a high-end brand for comparison.\"The Nio employees who created this map had their own 'little tricks.' You should know that the lowest average transaction price for Hongqi is already 212,000 yuan. It's one thing that XPeng wasn't included in this map, but the average transaction price for Li Auto is over 320,000 yuan, and 4,323 vehicles were delivered in May. Based on the transaction price and sales volume, it must have reached the lowest value. It should be included in this map no matter what.\" The aforementioned consumer posted on the official Nio APP expressing his confusion.According to the latest data released by Li Auto on June 2, it delivered 4,323 vehicles in May, a year-on-year increase of 101.3%. Currently, Li Auto only has<img src=\"https://static.tigerbbs.com/3b325ee5d950d5419ed974c29fb1e901\" tg-width=\"28\" tg-height=\"21\" referrerpolicy=\"no-referrer\">The 2021 Li Auto ONE, which will be delivered starting in June, has a unified retail price of 338,000 yuan nationwide, which is 10,000 yuan more expensive than the previous model (328,000 yuan). In other words, even in May, before the facelift was released, the average transaction price of the Li Auto was no less than 328,000 yuan.In response, the consumer made two major suggestions to Nio: first, to include Li Auto in the picture next month; and second, to note \"excluding range-extended car brands\" in the picture. In response to the consumer's post, Ma Lin said that he would seriously consider the relevant suggestions, \"Looking back now, I was too obsessed. Objectively reflecting the market situation is beneficial to users as a whole.\"<img src=\"https://static.tigerbbs.com/2f0295a413182c34f0f95990635ab3b5\" tg-width=\"702\" tg-height=\"652\" referrerpolicy=\"no-referrer\">Image source: Screenshot from Nio official APPIn fact, the infographic does not provide further comments or explanations regarding the definition of a high-end brand. NIO founder and CEO Li Bin recently stated at the 4th National Young Entrepreneurs Summit that \"the average selling price of Nio cars is 434,700 yuan, which is higher than the average selling price of Audi and BMW, and even higher than...\"<a href=\"https://laohu8.com/S/TSLA\">Tesla</a>The average selling price in China is also about 100,000 yuan higher, and as of the end of April this year, Nio had delivered a total of 102,803 vehicles. This is enough to demonstrate that Nio has become a high-end brand, at least initially.<img src=\"https://static.tigerbbs.com/b1fe67c3cc2a4b496fa4d5115dfcba2f\" tg-width=\"702\" tg-height=\"467\" referrerpolicy=\"no-referrer\">Image source: Internet. Please contact us to remove any infringements.Love-Hate Entanglement: A Ranking Battle?It is worth noting that regarding the controversy sparked by the aforementioned \"May sales and transaction prices of high-end brands\" dissemination chart, some netizens expressed their agreement with Nio' approach, saying that \"in all the rankings released by Li Auto, it always cleverly avoids Nio models that perform better than it with precise attributes.\" In response, many netizens offered suggestions, suggesting that Nio Motors rearrange the attributes. \"This list is indeed easy to misunderstand. I suggest that Nio add appropriate attributes, or just make a new energy vehicle list and label pure electric vehicles in small print.\"On the same day, Li Auto also released two sales rankings. In the May sales ranking of new energy SUVs (including pure electric, range-extended electric, and plug-in hybrid models), the Li Auto ONE ranked second, second only to Tesla.<img src=\"https://static.tigerbbs.com/f57244ae005ef9eb817a8fe277106b8b\" tg-width=\"28\" tg-height=\"21\" referrerpolicy=\"no-referrer\">Model Y( parameters | pictures); In May's mid-to-large SUV sales rankings, it surpassed SAIC Volkswagen.<img src=\"https://static.tigerbbs.com/39488c66c41c15443f5a5326ccefd07e\" tg-width=\"28\" tg-height=\"21\" referrerpolicy=\"no-referrer\">Teramont (parameters|image) unlocks the champion.In response, Li Xiang, founder and CEO of Li Auto, posted on his personal social media platform that although it faced a change in model year in May, the Li Auto ONE still became the top-selling mid-to-large-sized SUV in China for the first time, including all gasoline and new energy vehicles. \"We've finally achieved the boast we made when we first launched the Li Auto ONE project (the number ONE seller of mid-to-large SUVs).\"Looking at the \"May Mid-to-Large SUV Sales Ranking\" chart above, neither Nio nor XPeng Motor Company has any corresponding models on the list. According to the \"May New Energy SUV Sales Ranking\" chart, Nio...<img src=\"https://static.tigerbbs.com/f36e436ab4b63bb13c26954a43ffebe7\" tg-width=\"28\" tg-height=\"21\" referrerpolicy=\"no-referrer\">ES6 (parameters | pictures) and Nio<img src=\"https://static.tigerbbs.com/f36e436ab4b63bb13c26954a43ffebe7\" tg-width=\"28\" tg-height=\"21\" referrerpolicy=\"no-referrer\">The EC6 ranked 4th and 6th on the list, respectively, while the XPeng G3 ranked 7th, both behind the Li Auto ONE.<img src=\"https://static.tigerbbs.com/0365bcce6471b5c9dbbce69d5808f2cc\" tg-width=\"702\" tg-height=\"395\" referrerpolicy=\"no-referrer\">Image source: Li AutoIn response, an industry insider analyzed for Times Finance that there are some tricks in setting up the above rankings. For example, the \"May Mid-to-Large SUV Sales Ranking\" chart sets a threshold for mid-to-large SUVs, which prevents the ES6, the best-selling model in Nio, from being selected. Previously, many automakers had tried to package themselves as \"number one\" with different indicators and settings.According to NIO's latest sales data, Nio delivered 6,711 units in May 2021, a year-on-year increase of 95.3%. Among them, Nio delivered 1,412 ES8 units, Nio delivered 3,017 ES6 units, and Nio delivered 2,282 EC6 units.\"Healthy competition is something the market welcomes,\" the aforementioned industry insider told Times Finance. However, instead of fighting fiercely over sales rankings, it's better to focus on making good products. After all, any good word-of-mouth and positive reviews ultimately come from consumers, not from automakers' self-promotion.","source":"tf_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Don't consider Li Auto a high-end brand? 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Nio: Forward-looking research and development is the only way to achieve high\n</h2>\n<h4 class=\"meta\">\n\n时代财经2021-06-13 12:08\n\n</h4>\n</header>\n<article>\nAuthor: Li ZhuolingRecently, a statistical chart titled \"May Sales and Transaction Prices of High-End Brands\" has been circulating online. This chart encompasses mainstream luxury brands in the domestic market, including German, American, Japanese, and domestic brands. It compiles statistics on the sales volume and average selling price of each brand in May, and ranks them accordingly. It is worth mentioning that FAW Hongqi and<a href=\"https://laohu8.com/S/NIO\">Nio</a>They are the only two Chinese brands included in the ranking.Although the source of the image is not indicated, its predominantly blue color scheme and emphasis on transaction prices are reminiscent of Nio. In addition, according to Times Finance's analysis, the \"High-end Brand X Month Sales and Transaction Price\" chart is not the first time it has appeared in the market. In mid-May, a similar April data chart appeared and attracted attention and discussion from all parties. The latest May chart has sparked a public opinion storm about \"what constitutes a high-end brand\".On June 11, a financial media influencer and Nio owner posted on the Nio official APP, citing the aforementioned chart of \"May sales and transaction prices of high-end brands,\" questioning why Li Auto and XPeng were not compared in the chart, and whether it indicated that they were not considered \"high-end brands.\"The post was subsequently verified as a response from Ma Lin, Senior Director of Corporate Communications and Public Relations at Nio: \"In terms of price, Ideal's products are not low, so it's appropriate to include them in the pictures. When designing this high-end brand sales and price communication chart, I discussed it with some media friends and colleagues. The following two sentiments prevailed: one was that only positive research and development could be called high-end; the other was that Nio was constantly facing overt and covert attacks.\" This is the story behind the dissemination map.The reply immediately sparked widespread discussion, with some netizens exclaiming \"let's fight!\" while others distilled and interpreted the two sentiments mentioned in the reply as \"one is that ideals are the opposite; the other is that groups related to ideals are attacking Nio.\"On June 12, Times Finance sent an interview request to Nio regarding the controversy sparked by the propagated image and its response, but had not received a response as of press time.<img src=\"https://static.tigerbbs.com/74f6aa13817776915eef402fb5fcacf8\" tg-width=\"702\" tg-height=\"393\" referrerpolicy=\"no-referrer\">Image source: Internet. Please contact us to remove any infringements.Controversy: Is an ideal considered high-end?According to the chart of \"May Sales and Transaction Prices of High-End Brands\", only two Chinese brands, Hongqi and Nio, were on the list of 15 brands. Among them, Hongqi sold 19,115 units that month, ranking 6th in terms of sales volume. However, in terms of average transaction price, the brand ranked last with 212,000 yuan, the lowest average transaction price on the list.Although Nio' sales are not as good as Hongqi's, its average transaction price ranks fourth among them. According to the ranking data, Nio sold 6,078 vehicles in May, with an average transaction price of 432,900 yuan, only 2,700 yuan behind Mercedes-Benz, which ranked third in terms of transaction price. The Porsche with the highest transaction price was 834,300 yuan, followed by Land Rover with an average transaction price of 657,800 yuan.<img src=\"https://static.tigerbbs.com/165ca4b184d6a72e78ec4e8ac71aeb44\" tg-width=\"702\" tg-height=\"395\" referrerpolicy=\"no-referrer\">Image source: Nio official APPHowever, the controversy surrounding this high-end brand sales volume and price dissemination chart mainly concentrates on the fact that only Nio, the \"three treasures of emerging car manufacturers\" with whom they have always been close, is on the list, while the other two competitors are nowhere to be seen. In other words,<a href=\"https://laohu8.com/S/LI\">Li Auto</a>and<a href=\"https://laohu8.com/S/XPEV\">XPeng Automotive</a>It is not recognized as a high-end brand for comparison.\"The Nio employees who created this map had their own 'little tricks.' You should know that the lowest average transaction price for Hongqi is already 212,000 yuan. It's one thing that XPeng wasn't included in this map, but the average transaction price for Li Auto is over 320,000 yuan, and 4,323 vehicles were delivered in May. Based on the transaction price and sales volume, it must have reached the lowest value. It should be included in this map no matter what.\" The aforementioned consumer posted on the official Nio APP expressing his confusion.According to the latest data released by Li Auto on June 2, it delivered 4,323 vehicles in May, a year-on-year increase of 101.3%. Currently, Li Auto only has<img src=\"https://static.tigerbbs.com/3b325ee5d950d5419ed974c29fb1e901\" tg-width=\"28\" tg-height=\"21\" referrerpolicy=\"no-referrer\">The 2021 Li Auto ONE, which will be delivered starting in June, has a unified retail price of 338,000 yuan nationwide, which is 10,000 yuan more expensive than the previous model (328,000 yuan). In other words, even in May, before the facelift was released, the average transaction price of the Li Auto was no less than 328,000 yuan.In response, the consumer made two major suggestions to Nio: first, to include Li Auto in the picture next month; and second, to note \"excluding range-extended car brands\" in the picture. In response to the consumer's post, Ma Lin said that he would seriously consider the relevant suggestions, \"Looking back now, I was too obsessed. Objectively reflecting the market situation is beneficial to users as a whole.\"<img src=\"https://static.tigerbbs.com/2f0295a413182c34f0f95990635ab3b5\" tg-width=\"702\" tg-height=\"652\" referrerpolicy=\"no-referrer\">Image source: Screenshot from Nio official APPIn fact, the infographic does not provide further comments or explanations regarding the definition of a high-end brand. NIO founder and CEO Li Bin recently stated at the 4th National Young Entrepreneurs Summit that \"the average selling price of Nio cars is 434,700 yuan, which is higher than the average selling price of Audi and BMW, and even higher than...\"<a href=\"https://laohu8.com/S/TSLA\">Tesla</a>The average selling price in China is also about 100,000 yuan higher, and as of the end of April this year, Nio had delivered a total of 102,803 vehicles. This is enough to demonstrate that Nio has become a high-end brand, at least initially.<img src=\"https://static.tigerbbs.com/b1fe67c3cc2a4b496fa4d5115dfcba2f\" tg-width=\"702\" tg-height=\"467\" referrerpolicy=\"no-referrer\">Image source: Internet. Please contact us to remove any infringements.Love-Hate Entanglement: A Ranking Battle?It is worth noting that regarding the controversy sparked by the aforementioned \"May sales and transaction prices of high-end brands\" dissemination chart, some netizens expressed their agreement with Nio' approach, saying that \"in all the rankings released by Li Auto, it always cleverly avoids Nio models that perform better than it with precise attributes.\" In response, many netizens offered suggestions, suggesting that Nio Motors rearrange the attributes. \"This list is indeed easy to misunderstand. I suggest that Nio add appropriate attributes, or just make a new energy vehicle list and label pure electric vehicles in small print.\"On the same day, Li Auto also released two sales rankings. In the May sales ranking of new energy SUVs (including pure electric, range-extended electric, and plug-in hybrid models), the Li Auto ONE ranked second, second only to Tesla.<img src=\"https://static.tigerbbs.com/f57244ae005ef9eb817a8fe277106b8b\" tg-width=\"28\" tg-height=\"21\" referrerpolicy=\"no-referrer\">Model Y( parameters | pictures); In May's mid-to-large SUV sales rankings, it surpassed SAIC Volkswagen.<img src=\"https://static.tigerbbs.com/39488c66c41c15443f5a5326ccefd07e\" tg-width=\"28\" tg-height=\"21\" referrerpolicy=\"no-referrer\">Teramont (parameters|image) unlocks the champion.In response, Li Xiang, founder and CEO of Li Auto, posted on his personal social media platform that although it faced a change in model year in May, the Li Auto ONE still became the top-selling mid-to-large-sized SUV in China for the first time, including all gasoline and new energy vehicles. \"We've finally achieved the boast we made when we first launched the Li Auto ONE project (the number ONE seller of mid-to-large SUVs).\"Looking at the \"May Mid-to-Large SUV Sales Ranking\" chart above, neither Nio nor XPeng Motor Company has any corresponding models on the list. According to the \"May New Energy SUV Sales Ranking\" chart, Nio...<img src=\"https://static.tigerbbs.com/f36e436ab4b63bb13c26954a43ffebe7\" tg-width=\"28\" tg-height=\"21\" referrerpolicy=\"no-referrer\">ES6 (parameters | pictures) and Nio<img src=\"https://static.tigerbbs.com/f36e436ab4b63bb13c26954a43ffebe7\" tg-width=\"28\" tg-height=\"21\" referrerpolicy=\"no-referrer\">The EC6 ranked 4th and 6th on the list, respectively, while the XPeng G3 ranked 7th, both behind the Li Auto ONE.<img src=\"https://static.tigerbbs.com/0365bcce6471b5c9dbbce69d5808f2cc\" tg-width=\"702\" tg-height=\"395\" referrerpolicy=\"no-referrer\">Image source: Li AutoIn response, an industry insider analyzed for Times Finance that there are some tricks in setting up the above rankings. For example, the \"May Mid-to-Large SUV Sales Ranking\" chart sets a threshold for mid-to-large SUVs, which prevents the ES6, the best-selling model in Nio, from being selected. Previously, many automakers had tried to package themselves as \"number one\" with different indicators and settings.According to NIO's latest sales data, Nio delivered 6,711 units in May 2021, a year-on-year increase of 95.3%. Among them, Nio delivered 1,412 ES8 units, Nio delivered 3,017 ES6 units, and Nio delivered 2,282 EC6 units.\"Healthy competition is something the market welcomes,\" the aforementioned industry insider told Times Finance. However, instead of fighting fiercely over sales rankings, it's better to focus on making good products. After all, any good word-of-mouth and positive reviews ultimately come from consumers, not from automakers' self-promotion.\n<div class=\"bt-text\">\n\n\n source：<a href=\"http://www.time-weekly.com/post/282113\">时代财经</a>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/c8d0766331c7f2f6ea14d21723dfbb21","relate_stocks":{"NIO":"蔚来","02015":"理想汽车-W","LI":"理想汽车"},"source_url":"http://www.time-weekly.com/post/282113","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1131545033","content_text":"作者：李卓玲\n近日，一张主题为“高端品牌5月销量及成交价”的数据统计图在网络流传。该图囊括了德系、美系、日系、自主系等国内市场主流豪华品牌，统计了各品牌的5月销量以及平均售价并以前者高低进行排名。值得一提的是，一汽红旗以及蔚来是唯二两个被列入排名的中国品牌。\n虽然该图未标注来源，但其以蓝色为主调且强调成交价的特点均让人首先联想到蔚来。另外，据时代财经梳理，“高端品牌X月销量及成交价”图表并非首次出现在市场中，在5月中旬亦有规格相同的4月数据图表现身并引起各方关注讨论，而最新的5月图表，更引发起一轮“何为高端品牌”的舆论风波。\n6月11日，有财经领域自媒体大V兼蔚来车主在蔚来官方APP上发帖引用上述“高端品牌5月销量及成交价”图，质疑为何没有将理想和小鹏放在该图比较，是否说明不认为他们是“高端品牌”。\n该帖随后获认证为蔚来企业传播高级总监兼公关总监马麟的回应：“从售价上说，理想在售产品价格不低，放在图片里是应该的。最早在设计这张高端品牌销量售价传播图的时候，和一些媒体朋友及同事有过讨论，以下两个情绪占据上风，一个是正向研发才能被称为高端；另一个情绪来源是，蔚来持续遭遇明里暗里的攻击。这是传播图背后的故事。”\n该回复一出即引发众议，有网友直呼“打起来”，有网友则提炼并解读该回复中提及的两种情绪为“一是理想是逆向；二是理想相关群体攻击蔚来”。\n6月12日，时代财经就该传播图及回复引发的争论向蔚来方面发去采访函，但截至发稿前暂未获回应。\n\n图片来源：网络，侵权请联系删除\n争议：理想算不算高端？\n据“高端品牌5月销量及成交价”图表显示，上榜的15个品牌中仅有红旗和蔚来两个中国品牌。其中，红旗当月销量为19115辆，以销量维度来看排名第6名，但以平均成交价维度来看，该品牌则以21.2万元垫底，为该榜单中的最低平均成交价。\n蔚来虽销量不敌红旗，但其平均成交价在其中排名第四。据该榜单数据显示，蔚来5月累计销量为6078辆，平均成交价为43.29万元，距成交价排行第三的奔驰仅相差2700元。而成交价排行第一的为保时捷的83.43万元，路虎以65.78万元的平均成交价排行次之。\n\n图片来源：蔚来官方APP\n不过，这张高端品牌销量售价传播图引发的争议主要还是集中在，向来关系匪浅的“造车新势力三宝”却仅“当事方”蔚来上榜，另外两名友商不见踪影。换言之，理想汽车和小鹏汽车并不被认可为高端品牌上榜比较。\n“做这张图的蔚来员工是有自己‘小心机’的，要知道这张图的平均成交价最低值红旗已经是21.2万元了，没把小鹏放到这张图里也就罢了，但是理想平均成交价32万以上，5月交付4323辆，按成交价、销量肯定都达到最低值了，怎么说也应该进入这个图里。”上述消费者在蔚来官方APP上发帖提出了自己的困惑。\n据理想汽车6月2日公布的最新数据显示，其5月交付4323辆，同比增长101.3%。而目前理想汽车旗下仅理想ONE(参数|图片)一款车型，从6月开始交付的2021款理想ONE全国统一零售价为33.8万元，较此前的老款车型（32.8万）贵了一万。换言之，即便是在改款还未上新的5月，理想汽车的平均成交价也不低于32.8万。\n对此，该消费者给蔚来提了两大建议：一是下月将理想放进图中，二是在图中备注“不含增程式汽车品牌”。而马麟随后在回复该消费者的帖子时称，会认真考虑相关建议，“现在来看，我执念太强了，客观反应市场情况对用户整体是有利的”。\n\n图片来源：蔚来官方APP截图\n实际上，对于高端品牌的定义，该传播图并未作出更多注释和说明。而蔚来创始人、CEO李斌不久前在第四届全国青年企业家峰会上称，“蔚来汽车的平均售价为43.47万元，比奥迪和宝马的平均售价还要高，甚至比特斯拉中国的平均售价也要高出个10来万，并且截止今年4月底，蔚来汽车的总交付量达到了102803辆。这足以说明蔚来汽车已经成为了一个高端品牌，至少已经初步形成。”\n\n图片来源：网络，侵权请联系删除\n爱恨纠葛：排位之争？\n值得关注的是，对于上述“高端品牌5月销量及成交价”传播图引发的争议，有网友则表示赞同蔚来的做法，称“在理想发布的所有排名中，总能用精确的定语巧妙避开比它成绩好的蔚来车型”。对此，有不少网友也纷纷出谋划策，建议蔚来汽车将定语重新排一下，“这个榜单确实容易引起误解，建议蔚来加上合适定语，或者只做新能源榜单即可，小字标上纯电车型”。\n而同日，理想汽车也发布了两份销量榜单，其中，在5月新能源SUV（包含纯电动、增程式电动、插电式混合动力车型）销量排名中，理想ONE获第二名，仅次于特斯拉Model Y(参数|图片)；而在5月中大型SUV销量榜单中，则超越上汽大众途昂(参数|图片)解锁冠军。\n对此，理想汽车创始人、CEO李想在其私人社交平台上发文，称五月份虽然面临年代款产品更替，但是理想ONE上险量仍然第一次成为了中国中大型SUV车型销量的冠军，包含所有燃油和新能源的车型。“总算把我们当初立项理想ONE时吹的牛（中大型SUV销量第一）给实现了。”\n从上述“5月中大型SUV销量排名”图上看，蔚来和小鹏汽车同样未有相应车型上榜。而据“5月新能源SUV销量排名”图来看，蔚来ES6(参数|图片)和蔚来EC6(参数|图片)分别位列榜单第4和第6，而小鹏G3则排名第7，均排在理想ONE之后。\n\n图片来源：理想汽车\n对此，有业界人士对时代财经分析称，上述榜单在设置上存在一些窍门，比如“5月中大型SUV销量排名”图中设置了中大型SUV的门槛，这也导致蔚来最畅销的ES6无法选入。而此前，也有不少车企试过以不同的指标和设定来包装自己得“第一”。\n据蔚来最新销量数据显示，2021年5月蔚来交付了6711台，同比增长95.3%，其中，蔚来ES8交付1412台，蔚来ES6交付3017台，蔚来EC6交付2282台。\n“良性的竞争，市场是喜闻乐见的。”上述业界人士对时代财经称，不过，与其在销量排名上斗得不可开交，不如老老实实做好产品，毕竟任何好口碑和好评，都最终来自于消费者，而非车企自我标榜。","news_type":1,"symbols_score_info":{"02015":0.9,"NIO":0.9,"LI":0.9}},"isVote":1,"tweetType":1,"viewCount":3282,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":14,"subscribersOnly":false,"subscribersOnlyAccessible":false,"xxTargetLangEnum":"ORIG"},"commentList":[{"id":4733901,"commentId":"4733901","gmtCreate":1623625428135,"gmtModify":1663228686026,"authorId":3578444023405318,"author":{"id":3578444023405318,"idStr":"3578444023405318","authorId":3578444023405318,"name":"呆牛张","avatar":"https://static.tigerbbs.com/c803fd046fefdb1dc03c159c4e606ede","vip":1,"crmLevel":11,"crmLevelSwitch":0,"individualDisplayBadges":[],"wearingBadges":[]},"repliedAuthorId":0,"objectId":182536471,"objectIdStr":"182536471","type":1,"supId":0,"supIdStr":"0","prevId":0,"prevIdStr":"0","content":"嗯","text":"嗯","html":"嗯","likeSize":0,"commentSize":0,"subComments":[],"verified":10,"allocateAmount":0,"commentType":"invalid","coins":0,"score":0,"disclaimerType":0}],"hasMoreComment":true,"orderType":2}